Package Deliverables

1. Brand Discovery Session

   • Initial strategy session to understand the brand’s values, target audience, mission, and goals.
   • Identification of key themes, preferences, and inspirations to guide the branding process.

2. Logo Design

   • Primary Logo Signature: A unique and memorable logo that represents your brand.
   • Logo Variations: Horizontal, vertical, and simplified versions for versatile use across different platforms.
   • Icon Design: A standalone icon or symbol that complements your logo and can be used across social media, favicons, and branded merchandise.

3. Color Palette

   • Creation of a 5-7 color palette with primary, secondary, and accent colors.
   • Pantone, RGB, CMYK, and HEX codes provided for consistent use across digital and print materials.

4. Typography Selection

   • Curation of primary and secondary fonts that align with your brand’s personality.
   • Recommendations for headline, subheadline, and body copy fonts.

5. Brand Style Guide

   • A comprehensive PDF style guide that outlines:
     • Logo Usage Guidelines: Proper and improper logo usage, clear space, and scaling instructions
     • Color Palette: Details of your brand’s color codes and how to use them consistently
     • Typography Guidelines: How to use your fonts in different contexts
     • Iconography & Graphics: Guidelines for using the brand icon and other graphical elements
     • Imagery & Photography Style: Guidance on the types of images that fit your brand’s aesthetic
     • Tone of Voice & Messaging: Suggestions for maintaining a consistent brand tone in written content

6. Brand Assets Package

   • Delivery of all brand assets in multiple formats (PNG, JPEG, SVG, PDF, and AI) for use across web, print, and social media.
   • A Brand Asset Library organized and delivered via Google Drive or Dropbox.

2. Timeline

The Identity Igniter package operates on a 3-4 week timeline, with the deliverables completed within this period. Sizzle will provide a detailed project timeline with milestones and deadlines.

3. Payment Terms

The total fee for the Identity Igniter Brand Identity Package is $5,000.

4. Revisions and Feedback

• The Client is entitled to 3 rounds of revisions for the logo design and brand elements. Additional revisions will be billed at $95/hour.
• Feedback should be provided within 5 business days of receiving each stage to ensure timely progress.
• A project stall fee of $50/week will be applied if the client does not keep the project moving forward within 14 business days.

5. Client Responsibilities

• Provide access to any necessary assets, branding materials, or information required for the brand identity creation.
• Be available for scheduled meetings, feedback sessions, and approval of design drafts.

6. Intellectual Property Rights

• Upon full payment, the Client owns the rights to the final brand identity elements.
• Sizzle retains the right to use select elements or screenshots of the project for promotional purposes in our portfolio and marketing materials.

7. Use of Work & Client Headshot for Promotional Purposes

The Client agrees that Sizzle may use the completed brand assets, as well as any provided client headshots or brand elements, for promotional purposes, including portfolio showcases, social media, or case studies. Please notify us in writing if you wish to limit this usage.

8. Confidentiality

Both parties agree to maintain confidentiality regarding all project-related information in alignment with Sizzle’s Secure Information Policy.

9. Termination and Cancellation

• This Agreement may be canceled by either party with 30 days written notice. The deposit is non-refundable if canceled after project commencement.
• No refunds will be provided for partial work completed up to the cancellation date.

10. Liability

Sizzle will perform the services to the best of its ability but will not be liable for any indirect, incidental, or consequential damages arising from the project.

11. Governing Law

This Agreement shall be governed by and interpreted in accordance with the laws of Missouri, United States.