The AI seat is empty. Fill it, or hire someone who can.

Most organizations know they should be doing something with AI, and nobody owns it. The job isn't understanding the model. It's walking into the chaos, building the system first, and proving it with one measurable win. I call that the Systems Instinct.

Free · 18-page PDF

Start with the field guide

What the AI officer seat really owns, your first 90 days, and how to prove it paid off, with five worksheets including a one-page AI use policy.


AI we run, not just talk about

I don't advise from the sidelines. Sizzle builds and runs AI in production, and I set it up inside other people's businesses.

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AI transcription that reads like a human wrote it. Built, shipped, and run by Sizzle.

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AI setup for teams

Secure accounts, custom workflows for the biggest time-wasters, and hands-on staff training, installed face to face.

See how it works

The same instinct, three rooms

2008

A documentary with no distribution budget

A broke filmmaker builds the packaging before the film is even finished, wins 200 votes out of a needed 50, and ends up in 255 million households through PBS distribution.

Later

A $500 million manufacturer

As fractional CMO at Grimco, the same instinct becomes a marketing system that produces over 30,500 qualified leads and returns up to 1,200 percent ROI.

2026

Thirteen rules and one paying customer

A written outreach system, rule by rule, catches its own pricing error before it can spread and lands a first paying software customer weeks later.

Read the full story: The Skill Behind 255 Million Households →


Not sure which door is yours?

Thirty minutes, no pitch. Whether you want the seat or need someone in it, you leave with the first step.