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Building Aptura: How We Dogfooded Our Own Agency Platform at Sizzle

After 23 years of running a creative agency and hating every tool, we built Aptura — the platform we always wished existed. Here's the story behind it.

5 min read
530 words

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Introduction

Every Sizzle product starts as a solution to a real problem. Aptura is no different — it was born from 23 years of running a creative agency and hating every tool we had to use.

The Breaking Point

We were paying /mo across Asana, Dropbox, Frame.io, Harvest, SuiteDash, and 1Password. Every tool had its own login, billing, and learning curve. Our team spent hours context-switching. Clients were sent to 3 different portals.

Building the Solution

We asked: what if everything lived in one place? What if clients had one beautiful portal instead of three confusing ones? What if time tracking flowed directly into invoicing? So we built it — and started using it ourselves immediately.

Dogfooding at Sizzle

Today, Sizzle Creative Agency runs entirely on Aptura. Our clients review work, approve deliverables, and communicate through their branded portals. Our team tracks time, manages projects, and invoices — all from one platform.

Conclusion

Aptura isn't theoretical. It's the platform we use every day to run our own agency. And now it's available for yours.

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