Introduction
Most agency management tools charge per-seat pricing that includes clients — typically $15-25 per client seat. For an agency with 20 active clients, that's $300-500/mo just for client access. Aptura takes a fundamentally different approach: client seats are always free.
The Problem with Per-Client Pricing
When agencies pay per client seat, they face a perverse incentive: limit client access to control costs. This leads to worse client experiences — more emails, more back-and-forth, more friction.
How Free Client Seats Change the Game
With unlimited free client seats, agencies can invite every client to their own branded portal without watching costs climb. Better client access means fewer emails, faster approvals, and happier clients.
Conclusion
Aptura's free client seats aren't just a pricing difference — they're a philosophy difference that prioritizes agency growth over extracting fees.