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When a free tool is enough (and when it is not)

A decision framework from a studio that also sells builds: stay free, buy a product, or commission a system.

4 min read
87 words

Free: AI Integration Starter Guide

A practical roadmap for integrating AI into your business operations.

Free is enough when

  • Stakes are low and frequency is low
  • One person can own the tool without becoming Dave
  • Failure means inconvenience, not safety or money risk

Buy a product when

  • The workflow is common (sign-ups, conferences) and a focused product exists
  • You want someone watching launch nights
  • You need a clear upgrade path without a custom project

Commission a build when

  • Your process is the product (intake, credentials, board ops)
  • Integrations and ownership rules matter
  • The cost of duct tape exceeds a known price band

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Map the duct tape and leave with a clear next step.

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