1.3×1.3×1.3=2.197x
Listen up, buttercup. That tiny-looking equation is your business more than doubling. Three little levers. Each nudged 30%. The Universe laughing at how obvious this was the whole time. I wrote the damn book on this math. Now give me two weeks and I will show you exactly where yours is hiding.
There are three ways to grow a business. THREE.
Not forty-seven. Not a thousand. Three.
That is the whole menu. Every growth hack, every marketing guru, every overpriced MBA course is just decorating one of those three boxes. And here is the part that will blow the doors off your brain: move all three by a measly 30% and your revenue does not go up 90%. It goes up 119.7%. Because math, my friend, does not add. It multiplies. It compounds. It stacks.
- Customers10
- Purchase frequency1.0x / yr
- Avg transaction$1,000
- Customers13
- Purchase frequency1.3x / yr
- Avg transaction$1,300
Same office. Same you. Same phone that will not stop ringing. Three tiny shifts and you are holding a business that is twice the size. And you thought you needed a rebrand.
The math is easy. Figuring out WHICH lever to yank? That is the rub.
Here is what most business owners do: they try to grow all three levers at the same time, accomplish exactly zero of them, and then blame the economy. Or they obsess over the lever that is sexy to talk about at networking events (hint: it is always acquisition) while the lever sitting right there with the biggest payoff collects dust like a forgotten treadmill.
Moving a weak lever 30% beats moving a strong lever 5%. Every. Single. Time.
That is what this audit is. Two weeks of me figuring out which lever is YOURS.
“But Bear, can’t I just ask the robot?”
Sure. Go ask ChatGPT. It will hand you a marketing audit with forty-seven things to fix and the exact same moral clarity as a fortune cookie. You will print it. You will feel very responsible for about twenty minutes. Then you will do none of it because none of it knows you.
Here is what the robot cannot do. It cannot read your face when you describe the thing that is actually broken. It cannot tell that your head of sales and your head of marketing have not had a real conversation since the pandemic. It cannot see that your brand refresh is premature because your product is still held together with duct tape and prayer. It cannot pick.
AI generates. I discern. You are paying for discernment, darling. Not for a list.
The 90-Day Growth Plan
Two weeks with me. Your Growth Math, applied. A plan you can actually do.
This is not a report. This is a decision. At the end of two weeks you will know exactly which lever matters most for your business, what moving it looks like week by week for the next ninety days, and which of your current marketing activities need to be taken out back and shot so you have the budget and attention to actually execute.
Clarity. Relief. A fridge-worthy plan. That is the deal.
Two weeks. Three moves.
Kickoff call. Access to your analytics, your CRM, your financials, the good, the bad, the cringe. Interviews with up to three of your people who know where the bodies are buried. We nail down the three numbers that matter: customer count, purchase frequency, average transaction. This is your baseline. Everything else gets measured against it.
Acquire, Retain, Upsell. Each one gets a brutally honest 1–10 across every marketing channel you are running. The lowest score is almost always where your fastest gains are hiding. A two-hour working session with your leadership makes sure we are all looking at the same truth before I write the plan.
A written 90-Day Growth Plan organized by lever, with specific owners and metrics. A live 90-minute readout with your team. One round of revisions. Then it is yours. Go do the damn thing.
I work best with people who have something real to say and a business worth growing.
Over 23 years, that has looked like:
- Mission-driven nonprofits with $1M+ budgets
- B2B companies doing $2M to $20M in revenue
- Education and youth-serving organizations
- Values-led consumer and DTC brands
- Agencies and studios that want to finally sharpen their own damn positioning
- Pre-revenue startups running on fumes.
- Companies chasing SEO-only shortcuts.
- Anyone who has already decided they are doing everything right and just wants a consultant to pat them on the head.
If that is you, we both have better ways to spend two weeks.
I literally wrote the book on this framework.
Unify Your Marketing is mine. Not a methodology I borrowed off a podcast. Not something I slapped on a LinkedIn bio. I wrote the book. I taught the framework. I have been sharpening it inside real businesses for more than a decade.
- 23 years running Sizzle. Most agencies do not make it past five. I am still here.
- 30,500+ qualified leads produced as fractional CMO at Grimco. Documented ROI between 207% and 1,200%. Not vibes. Receipts.
- 4 Telly Awards, including one for a PBS documentary. I know how to find the story inside a business because I have spent a career finding stories inside people.
- 100+ brand systems. 50+ nonprofits served. Enough late nights to fuel a small country.
- Built and shipped my own SaaS products. I have done the thing. Not just drawn arrows on a whiteboard about it.
Storyteller. Strategist. Builder. Operator. The person who wrote the framework. The robots have zero of those. I have all five.
Deliverables, in plain English.
- Your Growth Math baseline, modeled against 10%, 20%, and 30% lever improvements so you can see the future before you pay for it
- A written 90-Day Growth Plan organized by lever: Acquire, Retain, Upsell
- Specific owners. Specific metrics. No vague "we should probably think about content."
- A prioritized stop-doing list (this is usually the page clients frame)
- 90-minute live readout with your team
- A recording so nobody has to take feverish notes
- One round of revisions
No hourly rates. No scope creep. No invoice showing up three weeks later with a surprise zero on it. Half up front. Half at the readout. You are a grown-up. I treat you like one.
If at the end of the readout you do not believe the plan was worth what you paid, I refund 50%. No weird clauses. No hoops. I have never had to honor it. I do not plan to start with you.
One of three things happens. All three are fine.
- 1You take the plan and run it in-house. We high-five and go our separate ways.
- 2You hire me to execute part of it as fractional CMO, on retainer, or as a project.
- 3We shake hands and agree we were a one-weekend fling. Beautiful while it lasted.
The plan is yours either way. That was the deal.
The questions you were going to ask anyway.
Two weeks from now, you could know exactly which lever to pull.
Not another dashboard. Not another brand workshop. Not another PDF that lives in your Downloads folder like a sad little orphan. The math, applied to your business, with a written plan you can start running on Monday.
Your move.