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Case Study: Forest ReLeaf — Programs, Donations, and Field Storytelling on One Site

Forest ReLeaf needed a site that could carry urgent campaigns, recurring programs, and the human stories behind every planting season.

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170 words

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What Visitors See on moreleaf.org

Forest ReLeaf of Missouri leads with a bold call to action for Team Trees giving through a DonorPerfect form, then grounds the mission in plain language: strategic planting for air, water, wildlife, and neighborhoods that need trees most.

Programs Worth Naming by Brand

  • CommuniTree — free trees for qualifying public and nonprofit projects
  • Priority ReLeaf — planting where canopy gaps hit hardest
  • Treesilience — building a more equitable, resilient urban forest
  • Events — Earth Day potting, buybacks with partners like MoIP, and subscribe-to-calendar flows
  • Volunteer — pathways for field help beyond one-off donations

Trust and Team

Project highlights, testimonials, and detailed staff bios (field operations, outreach, stewardship) explain who does the work and why it matters—critical for environmental orgs where credibility is everything.

What Sizzle Focused On

We unified campaign moments with evergreen program pages, made donation and volunteer journeys obvious on mobile, and gave the team modular blocks to update as planting seasons change. View the project or start a conversation about nonprofit storytelling.

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