Developers Who Build Businesses, Not Just Websites
We started as a web development company. Now we're a venture studio with four live SaaS products and a services arm that helps companies build theirs.
2002
Web Development Company
Building websites for businesses
2026
Venture Studio
SaaS products, custom software, scale
Chapter 1: The Beginning (2002-2015)
Sizzle started as a web development company in 2002. We built websites for businesses, learned the craft of code, and helped clients establish their digital presence. We grew. We evolved. But we noticed something...
Chapter 2: The Realization (2016-2020)
The best websites weren't just pages—they were products. The businesses that won weren't the ones with the prettiest sites; they were the ones with software that solved real problems. So we pivoted.
Chapter 3: The Rebuild (2021-2025)
We deepened our technical expertise. We built SignUpGo as an internal tool. Then School Conference Go. Then FileJoy. Then UserFinder. Each one solved a real problem. Each one generated revenue. We were no longer just a web dev shop—we were a product company.
Chapter 4: Today (2026)
Now we build software for ourselves AND visionary clients. We bring the technical expertise we've honed over two decades to every line of code we write. Because great software isn't just functional—it's built on a foundation of experience, iteration, and understanding what businesses actually need.
About the Founder
Bear Wade brings a unique blend of creative storytelling and technical expertise to Sizzle
Bear Wade
Founder & Lead Product Architect
Bear Wade is an award-winning filmmaker, marketer, creator, and author who has built four successful SaaS products from scratch. His background in documentary filmmaking brings a unique storytelling perspective to software development, ensuring that every product not only functions flawlessly but also tells a compelling story.
What We Believe
Innovation Over Iteration
We don't copy. We invent.
Reliability is Non-Negotiable
Uptime, security, performance—these aren't features. They're promises.
User-Obsessed Design
Every pixel serves a purpose. Every interaction delights.
Building in Public
We share what we learn. The rising tide lifts all boats.